Small Business Expo 2024

SMALL BUSINESS EXPO 2024

Favors Marketing Solutions (FMS), a digital creative marketing agency, will exhibit and conduct a workshop titled Setting Marketing Goals at the Small Business Expo 2024 in both Miami, FL and Atlanta, GA.

Marketing goals are different for FMS:

PRIMARY MARKETING GOALS

Although all marketing goals may be at play for all digital marketing objectives, for the Small Business Expo 2024, only five (5) will be utilized: 1, 2, 4, 5, and 6.

1. Build brand awareness.
2. Drive traffic to the website.
3. Create a targeted online consumer base.
4. Create buyer’s persona.
5. Create customers who buy.
6. Send emails encouraging testimonials.
7. Assess returning customers.

SECONDARY MARKETING GOALS

The secondary goal is to create an email list during my exhibition and workshop facilitation, so if you are in Miami and/or Atlanta at this time of the year, stop by my booth. I will be happy to meet you, give you a free gift while supplies last, and continue engagement.

WORKSHOP

DIGITAL AD

EMAIL AD!

I just generated an email digital ad for my Miami 2024 booth. It’s a lot of work put into being an exhibitor. The investment is huge, but exhibiting and creating the workshop will help to build brand awareness. I’m working on the workshop later. I have to meet time specifics with the expo.