Miami Book Fair 2023!

DATE SECURED!

Hi everyone,

I’m planning to attend and participate during the Miami Book Fair this year! Now that I have secured the right day, I can move forward in establishing an additional marketing goal.

PRIMARY MARKETING GOALS

Although the current marketing goals may be at play for all digital marketing objectives, for the book fair, only FOUR (4) will be utilized: 1, 2, 5, 6.

1. Build brand awareness.
2. Drive traffic to the website.
3. Create a targeted online consumer base.
4. Create buyer’s persona.
5. Create customers who buy.
6. Send emails encouraging testimonials.
7. Assess returning customers.

SECONDARY MARKETING GOALS

The secondary goal is to create an email list during my attendance, so if you are in Miami at this time of the year, stop by my booth. I will be happy to meet you, give you a free gift while supplies last, and continue engagement.

Visit www.reginayfavors.com for tips, resources, and video lessons.

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