The Favors Business Topics Series is a research-based, education and learning resource under Favors Business Solutions, a commercial arm of the Regina Y. Favors Website.
Favors Business Topics focuses primarily on studying and examining the marketing efforts of the Regina Y. Favors Website by creating Favors Marketing Lessons. The initial marketing of the site began as an online education campaign guided by the existing marketing goals.
Education campaign marketing included writing and developing the blog articles housed under the “Blog” tab and posting the links to the article on various social media platforms. This strategy also included creating video content in support of the blog articles. The video content is housed under different tabs.
Favors Business Topics produces the video and learning content of Favors Marketing Lessons. The base content for video learning content follows as well as an overview of the marketing goals.
A full line of Favors Marketing Lessons is in development.
This page is under development. Last rev. 4/21/2023, 5/7/2023, 1/8/2024, 2/1/2024, 8/3/2024.
New Videos
The following new video titles support the topics of establishing marketing goals to guide the development of digital ads. Here are the titles, and they also can be found on YouTube.com/@reginayfavors.
How to Create a Digital Ad: From Marketing Goal to Call to Action
Creating a digital ad is based on the marketing goal you set for your product or service.
If your marketing goals are to build brand awareness, drive traffic to your website, and create online consumers, then the digital ad will include information about your product or service, call to action, and the website address. Here is the video lesson:
Creating the digital ad requires that you understand your product or service as niche, lacking competitors, and that it supports the execution of one or more marketing goals.
How to Use Create.Vista.com: Creating the Digital Ad
This is a video on how to create a digital ad using Create.Vista.com.
New Title
Posting a Digital Ad to Facebook
The following new title is a solution created for new small business owners unfamiliar with the digital marketing process. Setting Marketing Goals Workshop and booth attendees at the Small Business Expo 2024 voiced concerns about how to create a digital ad and post it to a Facebook page. This tutorial addresses those concerns.
Welcome to How to Post a Digital Ad to Facebook Page Tutorial!
How to Post a Digital Ad to Facebook Page Tutorial: A Favors Marketing Solutions Workshop Companion is a step-by-step guide that explores the processes of creating a digital ad to conduct a digital ad campaign for a company’s product or service. These processes include creating the initial Facebook page to post the digital ad and creating a digital ad that supports the marketing goals for a product or service.
This workshop offers a lecture on the topic of creating a digital ad for individuals unfamiliar with the marketing planning and digital marketing planning processes. The lecture centers on the concepts of defining the product or service, determining the call to action for a product or service, setting one or more marketing goals, creating the buyer’s persona, creating the call to action for a product or service, creating the digital ad with content, and posting the digital ad to the Facebook page.
The purpose of this workshop is to help participants and online students create and deploy appropriate digital ads based on the marketing goals for a product or service and to facilitate a digital ad campaign.
Thank you for purchasing the book!
You can find it on Amazon.com/author/reginayfavors.
Book Titles
The current book titles are available on Amazon.com.
- The Regina Y. Favors Tentative Marketing Plan (Full)
- The Regina Y. Favors Tentative Marketing Plan (Condensed)
- The Regina Y. Favors Website Digital Marketing Plan, Campaign #1
- The Regina Y. Favors Website Digital Marketing Plan, Three-Month Case Study, Campaign #2
- Favors Marketing Lessons 101: A Workbook & Action Planning Guide
- Favors Marketing Lessons 101: Basics for Creating the Buyers’ Personas, A Workbook & Action Planning Guide
- Favors Marketing Lessons 101: A Brief Guide to Digital Marketing
- Favors Marketing Lessons 101: Digital Ads Collection & Planning Workbook, A Companion
- Logo + Branding: Business Planning Basics & Sales Planning Presentations, An Active Listening Companion
- Logo + Branding: Business & Sales Plan Basics Workbook, A Companion
- Logo + Branding: Event Planning Basics (Coming Soon!)
- Regina Y. Favors Website Learning Journal
- Favors Sample Marketing Plans: Marketing Plan Case Study for Blended Cultures, LLC
The full version houses all the blog articles used in creating an online education and marketing campaign for the site and the Favors brand.
Part of the condensed version has been revised into the workbook referenced above. There are forthcoming titles both workbook-related and journal-related. A prospective title is Favors Marketing Plan Workbook: Preparing for Strategy.
The full version will also be later converted into a textbook titled Favors Marketing Plans: A Textbook. The latter book is forthcoming. The workbook companion to this major title will be available by December 2023.
The digital marketing plan campaigns are part of a three-month case study, from March to June 2023 to gauge the marketing strategies for the Regina Y. Favors Website and Favors branded products. Multiple campaigns are forthcoming.
Marketing Goals
The tentative marketing plan outlines the importance of developing a digital marketing and promotions strategy for the main website and all related Favors branded products housed on the site and affiliate sites.
The plan introduces the Regina Y. Favors website, creates marketing goals, conducts a marketing analysis, considers multiple marketing strategies, introduces customer segmentation and competitor benchmarks, and creates sample buyers’ personas. The titles establish a digital marketing strategy for the Regina Y. Favors website.
The tentative marketing plan is based on seven (7) marketing goals that include building brand awareness through education.
- Build brand awareness.
- Drive traffic to the website.
- Created targeted online consumer base.
- Create buyer’s persona.
- Create customers who buy.
- Send emails encouraging testimonials.
- Assess returning customers.
The blog articles created for this marketing plan began the process of building brand awareness and directing traffic to the Regina Y. Favors website. The goal was to create engagement for the online consumer, appealing directly to visitors of the website and including representation of all Favors branded products on multiple social media platforms.
The tentative marketing plan begins the process of designing a marketing and promotions campaign that not only educates, but also encourages customer conversion utilizing conversion content, digital advertising, and attendance at book conferences and events.
The tentative marketing plan includes considerations of event planning as important for ensuring that the Regina Y. Favors website and Favors branded products are marketed and promoted through online efforts and face-to-face contacts. This strategy will also consider networking and building professional relationships by attending and participating as a vendor and/or sponsor at author conferences, book fairs, and related events.
The vision of the Regina Y. Favors website is to be the preferred online curriculum you need for life recovery.
Previous Exhibition
November 2023 marks our first exhibition on Writer’s Row at the Miami Book Fair. The marketing goals for attending the book fair were to build brand awareness, drive traffic to the website, create a targeted online consumer base, and build an email marketing list. The exhibition was a success, and the Regina Y. Favors Website is currently planning for future exhibitions beginning in 2027.
Future Plans
Future plans include exhibiting and conducting a Setting Marketing Goals workshop at the Small Business Expo 2024. The marketing goals for exhibiting and creating the workshop under Favors Marketing Solutions will be to build brand awareness, drive traffic to the FMS website, create a targeted online consumer base to build a following for services and workshops and online coaching, and to convert online consumers to customers who purchase FMS workshops, services, and products.
Favors Marketing Solutions exhibited at the Small Business Expo 2024, Miami, FL. See the “Small Business Expo 2024” tab on this site for more information.
Portfolio & FMS Documents
These are the downloadable documents and video lessons offered through Favors Marketing Lessons, which is currently in development and based on marketing efforts and results for the Regina Y. Favors website.
Preparation and presentation of the two video materials produced for George Torres, CEO of Blended Cultures, LLC is subject to fair use. They are marked as “Portfolio.” All other video and learning materials are the copyright ownership of Regina Y. Favors.
The first two videos were created as complimentary resources for George Torres, CEO, Blended Cultures, LLC in response to the complimentary logo he created for Regina Y. Favors. They are titled as follows:
- Logo + Branding: Introductory Principles of Marketing for Emerging Small Business Owners (Portfolio)
- Event Planning: The Blended Cultures Vendor, Introductory Principles of Event Planning for Small Business Owners (Portfolio)
They function as potential business workshops, case studies for participants and vendors of Blended Cultures events. Mr. Torres created the logo, and in response, I created the workshops for him to use on his site and to guide his business, marketing, and training efforts. They are fully complimentary and subject to fair use for educational purposes. You can visit the Blended Cultures, LLC website here.
The follow up videos are the creation of Regina Y. Favors, Regina Y. Favors Website, and Favors Marketing Lessons. Copyright (C) 2023 Favors Learning Center. All Rights Reserved.
Case Studies + New Book Title
The following videos and downloadable documents represent case studies introducing the concept of marketing planning and extending the discussion to event planning, tailored to a specific company. Future case studies are in development.
Logo + Branding: Introductory Principles of Marketing (Portfolio)
This video introduces the importance of understanding the message attached to the logo and using the message to guide marketing measurables. This video is subject to fair use.
Event Planning: The Blended Cultures Vendor (Portfolio)
This video introduces the importance of creating an event plan before attending and committing financially to the event and using the plan to guide measurables. This video is subject to fair use.
Portfolio Documents
These are the Power Point portfolio documents prepared for George Torres, CEO, Blended Cultures, LLC.
Logo + Branding: Introductory Principles of Marketing
Event Planning: The Blended Cultures Vendor
New Title for Blended Cultures, LLC
The following title is a two-year tentative marketing plan created for Blended Cultures, LLC. It is titled Favors Sample Marketing Plans: Marketing Plan Case Study for Blended Cultures, LLC. Click the link to find the new title.
You can find additional information on the Favors Marketing Solutions website. Click the “Business Case Studies” tab. You will find a downloadable document on the site.
Favors Marketing Lessons Videos & Documents
These are the videos and downloadable documents for Favors Marketing Lessons. This section is under development.
Pre-Marketing Plan Checklist (Audio)
The Favors Pre-Marketing Plan Checklist is a guided document that helps you to consider the important questions related to adopting a digital marketing plan for your product and/or small business.
You are not expected to answer all the questions, but you are expected to understand what all goes into the pre-planning phase(s) of creating a tentative marketing plan and then subsequently a finalized marketing plan.
Pre-Marketing Plan Checklist (Document)
Pre-Marketing Plan Checklist Presentation (Document)
Marketing Goals Worksheet (Audio)
This is the audio lecture for the Marketing Goals Worksheet.
Marketing Goals Worksheet (Document)
The following worksheet focuses on sample marketing goals and applies those goals to a sample entity.
Marketing Goals Worksheet Presentation (Document)
Tentative Marketing Plan Template (Document)
The Favors Tentative Marketing Plan Template is based on the development of the Regina Y. Favors Website Tentative Marketing Plan (Full and Condensed) and the subsequent Regina Y. Favors Website Digital Marketing Plan.
Tentative Marketing Plan Template Worksheet (Document)
The Favors Tentative Marketing Plan Template Worksheet is based on the development of the Regina Y. Favors Website Tentative Marketing Plan (Full and Condensed) and the subsequent Regina Y. Favors Website Digital Marketing Plan.
The primary marketing goals for this worksheet include 1) building brand awareness, 2) driving traffic to the website, and 3) creating a targeted online consumer base. The primary goal is to prepare a niche product for competition by researching and creating a tentative marketing plan based on a product and/or service.
This template worksheet includes digital ads and event planning considerations, which are all-important for moving products and services forward into a competitive position(s). This worksheet is a planning guide and requires preliminary research into the industry and area of expertise.
Skeletal Tentative Marketing Plan (Single Copy)
Microsoft Word Version
PDF Version
Sample Tentative Marketing Plan Proposal Request (Document)
The following is a sample tentative marketing plan proposal request that the Regina Y. Favors Website considered for the creation and short-term deployment of digital ads services offered through a marketing and promotions company, Blended Cultures, LLC.
The proposal request outlines the website’s digital marketing goals, offers a SWOT analysis, and provides budgetary considerations regarding payment of services.
Part of this marketing plan proposal derives from the Regina Y. Favors Website Tentative Marketing Plan, which fully explores the primary and secondary marketing objectives, digital marketing planning, and social media marketing strategies.
Digital Ad Campaign #1 Results (Audio)
Summary
This is the audio lesson for the Digital Ad Campaign #1 advertising run for the following marketing targets:
- Regina Y. Favors website
- Amazon author page
- Regina Y. Favors YouTube Channel
The marketing goals were the following:
- Build brand awareness.
- Drive traffic to the website.
- Create targeted consumer base.
Digital ads were run on the following social media platforms:
Digital ads were sponsored. There were additional non-sponsored manual uploads of all ads, which total approximately 11. The period for Digital Ad Campaign #1 included the following:
- Facebook/Instagram: March 23, 2023 to March 30, 2023
- LinkedIn: March 24, 2023 to March 31, 2023
- Pinterest: March 24, 2023 to April 3, 2023
There were different budgets for each period.
Lessons
Lessons learned reveal that engagement does not translate as conversion. It is important to focus on the customer mindset when tailoring future digital advertising campaigns.
Findings
Findings suggest that digital ads need clearer call-to-action language. Some digital ads had greater reach and may possibly convert online consumers to customers who purchase Favors branded products. The need to create a culture around the brand is necessary.
Future Campaigns
Digital Ad Campaign #2 is currently being processed. Digital Ad Campaign #3 is expected to begin before the end of the three-month case study, which is March 23, 2023 to June 23, 2023.
Review this Favors Marketing Lesson for insight into digital marketing and lessons learned regarding engagement versus conversion.
Digital Ad Campaign #1 Results (Presentation)
Digital Ad Campaign #1 Results (Title Link)
The results are published under the following title: The Regina Y. Favors Website Digital Marketing Plan: Three-Month Case Study, Campaign #1. You can access it on the Amazon author page here.
Digital Ad Campaign #2 Results (Audio)
Description
This is the book title for the Digital Ad Campaign #2 advertising run for the following marketing targets:
1. Regina Y. Favors website
2. Amazon author page
3. Regina Y. Favors YouTube Channel
The marketing goals were the following:
1. Build brand awareness.
2. Drive traffic to the website.
3. Create targeted consumer base.
Digital ads were run on the following social media platforms:
1. Facebook
2. Instagram
3. Pinterest
4. LinkedIn (limited, least cost-effective)
Digital ads were sponsored and total approximately six (6).
The period for Digital Ad Campaign #2 included the following:
1. Facebook/Instagram: April 11, 2023 to April 18, 2023
2. LinkedIn: April 12, 2023 to April 15, 2023
3. Pinterest: April 11, 2023 to April 21, 2023
There were different budgets for each period.
Business Insights
Business Insights suggest that there is consistency in the audience profile from Campaign #1. The initial tentative marketing plan outlines the 18-year-old to 45-year-old as the primary audience. However, with both campaigns to date, the summary of results suggests the following order:
Audience
1. 45-54
2. 25-34
3. 35-44
4. 18-24
5. 55-64
6. 65+
However, there are some ads for which the audience profile is higher with the 65+ category, followed behind with a variation between 65+ and 45-54. The audience profile derives from Instagram because the followers exceed 100. However, for Facebook, the current number of followers is 95. Therefore, age and gender distribution will not be available until the Author Regina Y. Favors Facebook page reaches 100 total followers.
Reach vs. Engagement
Reach continues to be high, but engagement is still low. However, for one of the digital ads that focused on the concept of “home,” the reach totaled 1.8K. This ad validates the assumption behind the vision statement for the Regina Y. Favors website: to be the preferred online curriculum you need for life recovery.
Top Performing Posts
Top Performing Posts for one sponsored and one manual upload exceed the median percentages of Facebook. There seems to be high growth status for the video uploads under the Favors Mentoring School. The videos appear to garner and sustain interest and may be a magnet to improve the audience profile.
New Followers
New Followers did increase but that could be due to clicking the “Invite” button after visitors have engaged the page and I received a notification. There is inconsistency in posting content on the Facebook Author Page. Going forward, using a project management strategy, posts (content and video) need to be daily, weekly, and monthly to reach 100 followers. Software, such as Buffer, may aid in ensuring post consistency.
In addition, a digital ad for the Facebook page may be necessary along with the other digital ads to ensure online visitors visit, engage, and purchase through the store. In other words, building brand awareness for the Facebook Author Page, along with the website, YouTube channel, and Amazon author page, is necessary. This means that posting must be consistent.
Performance
The performance on the digital ads varies, but there has been high post click links, post reactions, and improved engagement for the YouTube channel digital ad with higher post comments. The age distribution ranges by ad with the focused audience profile on the following distribution: 65+, 55-64, 25-34.
Connection
The connection online visitors made to the digital ad that focused on “home” suggests a unique question: What will keep someone in the house? This creates a primary research question: What would keep someone on the site?
Findings: Business Insights to Business Strategy
Digital ad campaigning will require a project management strategy that ensures ads and posts are deployed daily, weekly, and monthly based on the marketing and promotions objectives.
Whether the marketing goal is to build brand awareness through engagement, drive traffic to the website to increase engagement, and/or create a targeted online consumer to sustain engagement, designing a full project management strategy will help to identify problems and create sustainable solutions, appealing to different audience characteristics.
In addition, refining the initial tentative marketing plan to include focused audience characteristics on the 65+, 55-64, 45-64, and 25-34 demographics will require additional consumer-based study.
Here are some questions for consideration:
- What do these consumers care about regarding life concerns?
- Why was there a larger connection to the “home” reference in the digital ad?
- What do these consumers purchase? Where do these consumers purchase?
- Who is the online consumer? Characteristics, demographics, education?
- How can I tailor the audience for the digital ad using what categories of books and/or products?
- Why do people “live” on Facebook, Instagram, Twitter, TikTok, and YouTube?
- How do I get online consumers to live on the Regina Y. Favors website?
- How will I define “live”?
Lastly, further business analysis techniques will consider the following:
- SWOT (Strengths, Weaknesses, Opportunities, Threats);
- MOST (Mission, Objective, Strategy, Tactics);
- SMART (Specific, Measurable, Achievable, Realistic, Timely);
- Business process modelling for process improvement; and
- Case modeling to create a project management and audience management system picture (visual aid).
Combining both business analysis techniques and project management strategies will help to assess the business aspect of digital advertising and social media marketing for the site.
Future Campaigns
Digital Ad Campaign #3 is currently being processed and is expected to begin before the end of the three-month case study, which is March 23, 2023 to June 23, 2023.
Review this title for insight into digital marketing and lessons learned regarding adopting a project management strategy.
Digital Ad Campaign #2 Results (Presentation)
Digital Ad Campaign #2 Results (Title Link)
The results are published under the following title: The Regina Y. Favors Website Digital Marketing Plan: Three-Month Case Study, Campaign #2. You can access it on the Amazon author page here.
Favors Marketing Lessons (FMS)
Favors Marketing Lessons (FMS) is a product of Favors Business Solutions (FBS). FMS provides educational and learning materials for small business owners who need the process of marketing planning for their company and products. FMS is an educational solutions provider under Favors Business Solutions. The mission of FMS is to provide educational materials.
Favors Business Solutions (FBS)
Favors Business Solutions (FBS) is the commercial arm of the Regina Y. Favors Website, which supports the tenets of the Regina Y. Favors Learning Center, d.b.a. Favors Learning Center. As a newly developed entity, FBS provides the following products and services:
- Marketing plans
- Digital advertising campaign planning and consulting
- Ghostwriting for business and self-help topics
- Technical writing services, including handbooks and training manuals
- Event planning research
- Video and learning materials, including marketing lessons and downloadable worksheets
- Workshop facilitation and development
- Marketing templates
- Sample case study development
The vision of Favors Business Solutions is to be the preferred provider of online business lessons and educational materials. The mission of Favors Business Solutions is to educate, prepare, and provide consulting to small business owners in helping them meet their online marketing needs.
Favors Marketing Solutions
Favors Marketing Solutions is a creative digital marketing agency. It is the marketing arm of the Regina Y. Favors Website.
FMS offers a curriculum, workshops, services, and products on digital marketing. FMS writes and produces the Favors Marketing Lessons 101.
FMS is currently developing the Favors Marketing School offered through Teachable.com and curricula.
Visit the website here for more information.
Favors Marketing Solutions (FMS)
Favors Marketing School
Favors Marketing School is up and running. Visit the site and/or Favors Marketing Solutions for more information.
Favors Coffee Shop
Overview
Favors Coffee Shop is part of the Favors Business Planning Workshops for emerging small business owners who need guidance with business planning, marketing planning, and sales planning, offering a conference and/or seminar environment.
Purpose
The purpose of Favors Coffee Shop is to provide workshop and conference seminar guidance for small business owners needing practical and technical information about business basics, marketing, and sales plans.
Favors Coffee Shop helps small business owners plan from the initial idea we call the “seed.”
Favors Coffee Shop is a product of Favors Marketing Solutions (FMS). Visit the website here for more information.
Mission
The mission of Favors Coffee Shop is to create and facilitate business planning workshops for emerging small business owners, offering both a planning and writing component, which may also include conference seminars. Favors Coffee Shop offers two business planning workshops:
- Logo + Branding
- Event Planning 101
Logo + Branding
The purpose of this workshop is to introduce you to the logo + branding processes to begin marketing your product or service.
Logo + Branding: Event Planning 101
The purpose of this workshop is to introduce you to the importance of creating an event plan to sell your product or service. The event planning workshop is in development.
New Titles!
This book, Logo + Branding: Business Planning Basics & Sales Planning Presentations, An Active Listening Companion is a combination of two workshops that are designed to help small business owners gauge their awareness about creating a logo, connecting the logo to the branding message, and marketing and promoting the business’s products and/or services utilizing a digital advertising campaign strategy.
Logo + Branding: Business & Sales Plan Basics Workbook, A Companion
This book, Logo + Branding: Business and Sales Plan Basics Workbook, A Companion combines the sales presentations into a workbook component for the topics of business planning and sales planning and coordinating business, marketing, and sales plan goals.
Videos
These are the video discussions for each workshop. The Event Planning 101 presentation is in development.
Logo + Branding: Business Planning Basics
Logo + Branding: Sales Plan Basics
Downloads
Logo + Branding: Business Planning Basics
Logo + Branding: Sales Plan Basics
Copyright (C) 2022-2024 Regina Y. Favors. All Rights Reserved.
Regina Y. Favors 